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 About Us 


Heidi Rutstein DiLeo, President

At the heart of Showing My Local is the idea that we all feel connected through our community. One way to show that sense of belonging is to wear clothing that proudly displays our municipality. We are always looking for new and innovative ways to foster those bonds. See what we offer currently, and let us know what you would like to see in the future!

Showing My Local is an E-commerce site, run and operated by Heidi Rutstein DiLeo, a long time senior level businesswoman with over 30 years of experience in a variety of professions.  She has worked with many startups as well as fortune 500 companies.  Heidi is an elected Town Meeting member in Winchester, MA, and an active participant in numerous causes at both local and state levels. Having served on many boards, her goal has always been to impact positive change. 

We look forward to connecting with you, our customers!

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